Saturday, February 18, 2006

Korean Sochon King Rain's success...

Taiwan's Fidelity bank representative

Last year on December 29th, at the opening of the Taipei Arena there was a concert. The artist who performed was Korea's So Chon King Rain. The performance was sold out to 15000 audiences.

Half month before the concert, the fans started to gather outside the arena day and night to wait for the day of the concert. Some fans even brought their tents and camped outside the arena and would not give up to get the best seats in the arena, to be closest to Rain.

Currently at Twenty Three, Rain, born Jung Ji Hoon, is being call the Korean Music's [Messiah], he is also known as the Michael Jackson of Asia. The sparkles from his eyes, which resemble rain, is the reason why his fans call him Rain.

Through the work of Korean JYP Entertainment, Rain's first album was introduced in April 2002. His unique Funky, Hip hop, and R&B style music and the Chinese Tai Chi style dance moves has earned him various awards, including the Best New Artist Award. In addition, he received a lot of interest from fans through the internet.

During these times, Warner Music Taiwan looked at Rain's abilities highly, and he received a 300,000,000 Won contract, and through the great public information, Rain became the best celebrity in Asia.

Rain's ability is great as a singer, but his acting skills is another valuable asset. In 2004, the drama [Full House] was so popular among the Asian viewers that the viewer ratings of the drama in many Asian contries was of record highs.

Last year, Rain travelled through various Asia's big cities holding 18 concerts, which totalled about 170000 people in total. According to the JYP Entertainment, Rain's total gross income business wise was about 35000000000 won. Total ticket sales made up about 20000000000 won and his albums made about 8000000000, and his commecial appearances made about 7000000000 won.
According to the Chinese Yahoo, Rain won the 2005's Best Star internet poll at first place, defeating chinese singer Lee Woo Choon who won second and Taiwan singer Joo Gul Ryoon who won fourth, and Hong Kong singer Yoo Duk Wha who won fifth.

Last year September, according to the Times Magazine, wrote an article titled [Korean Strength that cannot be beat] for Rain's attempt to enter the American Music Market.

After he collected the acceptance within Asian, Rain decided on his entrace to the American market. He hoped for success in the Asian market and showed his hope to be the first Asian to succeed in the American market. At the beginning of this month, Rain finally had his chance on the great New York Madison Square Garden's stage. With the title [RainyDay in New York], he was able to meet many of his American fans.

The day before the concert, the New York Times showed a lot of interest in his work. This article stated that Rain is already Korea's representative, even calling him the ambassador. It also mentioned the fact that Korea is sweeping Asia by the storm and it is a unique and high quality culture which is a good choice to introduce to the American Culture.

In preparation for the New York concert, Rain worked so hard day and night, lacking sleep, to learn english and make the finishing touches on his songs. To break down the cultural barriers and to be accepted into the American market, Rain is anticipating to introduce an english album in October...

But some things didn't go right for Rain... the New York times did not rate Rain's concert at Madison Square Garden well... they said that his performance was like watching a collection of performances by previous American artists such as Michael Jackson... it also said that his concert seems like watching past MTV's programs in korean.

Rain has not had a smooth past because before his debut, he was told by many producers that his eyes were too small and that they will accept him only after he had plastic surgery on his eyes. But he wanted to show his true self so he kept going to become accepted by another producer. He says that the reason why he decided to keep his true image was due to what one doctor has told him, [if you have plastic surgery, your true charm will be lost]...

It seems that if Rain just keeps going in his ways and learns from his experiences, he will be able to suceed in the American market.

Rain's success in the Asian Market is in part due to the huge role of the JYP Entertainment. To provide the help and advise to bring up the Best Korean Singer, the Entertainment Company has spend a lot of there time and effort. The huge amount of money spent and their patience which stated in the 90shad led to the great success in the 21st century.

This month, the korean drama [Full House] is going to be presented with English subtitles on one of New York's Cable Television channels. This is a great event because it shows that Korea is spreading its culture to so many parts of the world. Korean influence on many areas of the business world is being shown.

Rain's motto is [Always work hard giving it your all, Always be humble, have endless perserverance]... If you think about it, Rain himself is the motto itself, without question...

"Taiwan's So Chon King Joo Gul Ryoon, Wang Lee Hom, and other companies said, they take Rain's honorable status as a competitive practice model to work harder..."

Translation by: tokki of JYPE Club Rain

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