Absolute control
IN October last year, Absolute Entertainment founder Adrian Wong was invited by Rain's management company, JYP Entertainment, to attend the heartthrob's concert in Seoul. Less than a week later, a contract was signed between both parties, paving the way for the first ever full-scale concert by a South Korean singer in Malaysia. And one of the highest priced ever in the country.
Quite audaciously priced from RM752 and RM502, followed by RM402, RM302, RM202, RM132 and RM82, the concert at National Stadium Bukit Jalil in Kuala Lumpur this Saturday is the biggest ever undertaken by Absolute.
The KL date is the third leg of the RM17.4mil Rain's Coming world tour covering 12 nations in six months, after Hong Kong and Singapore.On his biggest assignment to date, Wong says: "There is no doubt that Rain is big. Everyone is talking about him. Organising any concert has its risks, especially one of such magnitude. But in business there is risk in everything you do."
But Absolute Entertainment is clearly up to the task. Not surprisingly so as the company has since its inception in 2004 brought in a host of international names like Hoobastank, Linkin Park, Blue, Pussycat Dolls, Andy Lau, Jolin Tsai, Alicia Keys, Sarah Brightman and the Taiwan-based Malaysian star Michael Wong.
Despite Rain's mega success elsewhere, one can't help wondering if the Seoul native has established himself in Malaysia to warrant such a major gig.
The shrewd businessman that he is, Wong replied: "I went on a hunch."And Wong's intuition looks set to bear fruit as he says about 75% of the tickets have been snapped up so far, with the RM752, RM502 and RM82 ones almost sold out.
"The ticket prices are higher than usual because of the extravagant production, which translates to costs that are consequently higher," Wong says, adding that there have not been complaints about steep ticket prices.
"I feel that it's because fans acknowledge the value of the show and the performer. " Recounting Rain's concert in Seoul, Wong said the atmosphere was amazing.The closest comparison I can think of is Michael Jackson. In terms of production, its right up there, top one or two, and Ive been to watch MJ, Usher and Madonna. I didn't know how good a performer Rain was until I saw him live.
"I feel that it's because fans acknowledge the value of the show and the performer. " Recounting Rain's concert in Seoul, Wong said the atmosphere was amazing.The closest comparison I can think of is Michael Jackson. In terms of production, its right up there, top one or two, and Ive been to watch MJ, Usher and Madonna. I didn't know how good a performer Rain was until I saw him live.
posted by Flor at 9:34 PM
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