Caesars Palace seeks Rain
Las Vegas Invites Koreans With Direct Flights
By Kim Rahn
Staff Reporter
More Koreans are expected to visit Las Vegas, a quality destination of choice, along with the launch of direct flights between Seoul and the U.S. city, said Terry Jicinsky, senior vice president of marketing at Las Vegas Convention and Visitors Authority.
Jicinsky visited Korea Saturday on the occasion of the sixth anniversary of the Visitors Authority’s Seoul office and the signing of a memorandum of understanding (MOU) with Korean Air for stepped-up cooperation.
"Korea is one of the fastest growing markets for us, the fifth largest overseas market followed by the United Kingdom, Japan, Germany and France,’’ the 43-year-old senior vice president said.
The authority does not have exact data about the number of Korean visitors to Las Vegas because it is difficult to track down travelers coming to the city by car, but estimates about 200,000 Koreans visit Las Vegas every year.
"And the introduction of the direct airline service will be able to increase the number significantly over the next two to three years,’’ he said.
Korean Air will operate three weekly non-stop flights to Las Vegas from Sept. 22. B777 aircraft with some 300 seats will carry passengers.
On Tuesday, the airline, the visitors authority, and the Nevada Commission on Tourism signed the MOU to jointly promote tourism to the city.
After Japan Airlines stops operations to Las Vegas in the fall, Korean Air will be the only carrier connecting Asia and the city. Thus, Jicinsky said he hopes Korean Air will bring not only Koreans but also other Asians to Las Vegas through connections with other Asian carriers.
In a promotion for the Korean market, the authority will focus on increasing people’s knowledge about Las Vegas as a resort destination, not only as a gambling venue.
"We will encourage people to learn more about our luxury resorts, restaurants, spa, golf courses, and entertainment options including world-renowned shows. We will create the image of Las Vegas being a luxury resort destination,’’ he stressed.
Las Vegas is also a gateway to the southwestern U.S., Jicinsky said. Those traveling to California, the Grand Canyon, Arizona desert, or many national parks there can fly to the city as a gateway and head for the destinations by car.
"The package of southwestern regions and Las Vegas will work very well in the Korean market,’’ he said.
Jicinsky also hinted that Korean entertainers may be able to perform at hotels of Las Vegas as a way to attract tourists from Korea and other Asian countries, and individual hotels are negotiating with individual entertainers.
"Caesars Palace is already talking to Rain, Korean musician, and his performance there may be possible in November or sometime next year. It is a matter of time before one of the hotels take the advantage of `hallyu’ and put that into the market,’’ he said.
Hallyu refers to a Korean pop culture boom overseas.
Caesers Palace also offered 400 room nights for a Korean production shooting a soap opera "Mr. Goodbye,’’ and it was the first time that the hotel invested that much.
As the No. 1 convention city in North America, Las Vegas continues to see business opportunity for Asian businesses to exhibit at trade shows there, such as CES, Jicinsky said.
"We are also trying to have a dream honeymoon trip by combining Las Vegas and Hawaii together. Also, we work with the embassy for special visa programs for Koreans, like visa waiver for honeymooners to Hawaii,’’ he said.
Jicinsky left Korea on Wednesday.
http://times.hankooki.com/lpage/
culture/20...16583311000.htm
By Kim Rahn
Staff Reporter
More Koreans are expected to visit Las Vegas, a quality destination of choice, along with the launch of direct flights between Seoul and the U.S. city, said Terry Jicinsky, senior vice president of marketing at Las Vegas Convention and Visitors Authority.
Jicinsky visited Korea Saturday on the occasion of the sixth anniversary of the Visitors Authority’s Seoul office and the signing of a memorandum of understanding (MOU) with Korean Air for stepped-up cooperation.
"Korea is one of the fastest growing markets for us, the fifth largest overseas market followed by the United Kingdom, Japan, Germany and France,’’ the 43-year-old senior vice president said.
The authority does not have exact data about the number of Korean visitors to Las Vegas because it is difficult to track down travelers coming to the city by car, but estimates about 200,000 Koreans visit Las Vegas every year.
"And the introduction of the direct airline service will be able to increase the number significantly over the next two to three years,’’ he said.
Korean Air will operate three weekly non-stop flights to Las Vegas from Sept. 22. B777 aircraft with some 300 seats will carry passengers.
On Tuesday, the airline, the visitors authority, and the Nevada Commission on Tourism signed the MOU to jointly promote tourism to the city.
After Japan Airlines stops operations to Las Vegas in the fall, Korean Air will be the only carrier connecting Asia and the city. Thus, Jicinsky said he hopes Korean Air will bring not only Koreans but also other Asians to Las Vegas through connections with other Asian carriers.
In a promotion for the Korean market, the authority will focus on increasing people’s knowledge about Las Vegas as a resort destination, not only as a gambling venue.
"We will encourage people to learn more about our luxury resorts, restaurants, spa, golf courses, and entertainment options including world-renowned shows. We will create the image of Las Vegas being a luxury resort destination,’’ he stressed.
Las Vegas is also a gateway to the southwestern U.S., Jicinsky said. Those traveling to California, the Grand Canyon, Arizona desert, or many national parks there can fly to the city as a gateway and head for the destinations by car.
"The package of southwestern regions and Las Vegas will work very well in the Korean market,’’ he said.
Jicinsky also hinted that Korean entertainers may be able to perform at hotels of Las Vegas as a way to attract tourists from Korea and other Asian countries, and individual hotels are negotiating with individual entertainers.
"Caesars Palace is already talking to Rain, Korean musician, and his performance there may be possible in November or sometime next year. It is a matter of time before one of the hotels take the advantage of `hallyu’ and put that into the market,’’ he said.
Hallyu refers to a Korean pop culture boom overseas.
Caesers Palace also offered 400 room nights for a Korean production shooting a soap opera "Mr. Goodbye,’’ and it was the first time that the hotel invested that much.
As the No. 1 convention city in North America, Las Vegas continues to see business opportunity for Asian businesses to exhibit at trade shows there, such as CES, Jicinsky said.
"We are also trying to have a dream honeymoon trip by combining Las Vegas and Hawaii together. Also, we work with the embassy for special visa programs for Koreans, like visa waiver for honeymooners to Hawaii,’’ he said.
Jicinsky left Korea on Wednesday.
http://times.hankooki.com/lpage/
culture/20...16583311000.htm
posted by Flor at 11:34 PM
0 Comments:
Post a Comment
<< Home