Saturday, May 13, 2006

Rain Joins Pepsi with a Loud bang


Secret preparation of Pepsi advertisement
Sohu Ent News
08 May 06

Credits: Baidu.com// Jinlees@soompi
Ch to Eng; Rayndrop

Pop sensation, Rain, joins the huge Pepsi family of stars. He took several photoshoots at one go. In order to accommodate the schedule of this ultra-busy star, Pepsi moved its entire photography team to Korea.

The Marketing Manager of Pepsi for China, Li Su Fang said, "The image and advertisement design for the Pepsi family is very special. We hope to break through everybody's usual image and explore the potential beyond that. After the martial art and blue bird image (??), just the photography of this year's image took us 8 months. We broke through the past image of Pepsi's superstar image. But it was hard on our superstars, especially the guys, because they needed to make some preparation and sacrifice. I believe the result will be very satisfactory. But I want to share a small appetiser with all of you: Rain's black Tee image.

This is no normal black tee, but one that is specially designed by Edison for the family-- The Pepsi X Clot Limited tee. Below the Pepsi logo, there is a Clot logo in luminous paint.

Although Rain has just joined Pepsi, he has given a lot of inputs with regards to the CF. Even Rain's manager did not expect this. Rain also suggested creatingg some new things with Pepsi.

LI Su Fang expressed, "This is the first time we're working with a Korean artiste. Korean artistes are always very professional and disciplined. unexpectedly, Rain and us share the same thoughts. not only does he like our concepts, he also personally took part in the preparation work and meetings, and have given us many good suggestions."

According to sources, Rain will be working with Gu Tian Le, Jolin Tsai and Edison Chan for his CF.

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